Most brands use symbols as their mark in the world.
Many use well-known symbols from cultures of long ago, such as from ancient Greek, Egyptian or Mayan traditions.
It is no accident that the same symbols keep reappearing in modern logos, as the symbols are hard-wired into humanity’s collective consciousness.
This is why a great logo is remembered weeks, months or years after it is first encountered.
The best logos tap the power of age-old symbols. In this way, a great logo will tune people into your frequency and be a touchstone for success.
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Julie Hill is a business coach and brand specialist. Combining the two disciplines, she distils the essence of brands and makes logo design effective and fun.
Emailing Julie will be the first step in unleashing the power of your business brand.
